Lunes, Hulyo 30, 2012

Assignment 6: Guy Kawasaki


Guy Kawasaki


            Before I start my reflection about the video clip of Guy Kawasaki entitled “Guy Kawasaki: Make meaning in your company”, let’s start of knowing who Guy Kawasaki is? Guy Kawasaki was born in Honulolo, Hawaii, where he attended his studies in Iolani School. He graduated with Bachelor of Arts in Psychology from Stanford University in 1976. After that he graduated in Stanford University, he went to a law school but he only lasted a week and he realize that he hated law school. In 1977, he enrolled in the UCLA Anderson School of Management, after that he receives his MBA. In 1983, he got a job in Apple Computers through his Stanford Roommate, Mike Boich. He works there as a chief evangelist for four years. In 1987, he was hired to lead ACIUS, the US subsidiary of ACI. He ran ACIUS for two years and then left to pursue his bliss of writing, speaking, and consulting. He has written for Macuser, Macworld, and Forbes. And he calls these the “Wonder Years” as in “He wonders how he came to deserve such a good life.” In 1989, he started another software company called Fog City Software with three of the best co-founders in the world: Will Mayall, Kathryn Henkens, and Jud Spencer. They created an email product called Emailer which they sold to Claris and then a list server product called LetterRip. In 1995, he returned to Apple as an ordinary Apple employee. At the time, according to the pundits, Apple was supposed to die. (Apple should have died about ten times in the past twenty years according to the pundits.) My job on this tour of duty was to maintain and rejuvenate the Macintosh cult.
A couple years later, he left Apple to start an angel investor matchmaking service called Garage.com with Craig Johnson of Venture Law Group and Rich Karlgaard of Forbes. Version 2.0 of Garage.com was an investment bank for helping entrepreneurs raise money from venture capitalists. Today, version 3.0 of Garage.com is called Garage Technology Ventures; it is a venture capital firm and makes direct investments in early-stage technology companies. Currently, he is a founding partner at Garage and co-founder of Alltop as well as a husband, father, author, speaker, and hockey addict.
And currently, he is continuing to make video clips to help other entrepreneurs to start their own business and make it grow in the market like what he did for Apple Computers when it faces difficult situations.
            In this video clip he stated of how to make meaning in your company because it is the true essence of entrepreneurship. He stated that there are 3 ways to make meaning in your company:
            • Increase the quality of life.
            • Right a wrong.
            • Prevent the end of something wrong.
            Let’s start in the first way to make meaning the Increase of quality of life, like what he said in his video clip they are not motivated of making money by the Apple but they are motivated of by changing the world to make people more creative and more productive and that is why they are trying to increase the quality of their lives and that is a very good motivation in facing very difficult periods and can think positively of how they can change people’s lives along our daily activities. As an entrepreneur you should always think the best for your consumers so that they will not go after the other producers or the other entrepreneurs that were your competitors. You shouldn’t think about the money but you should think about how you could improve your skills to gain experience because money will voluntarily come to you when you are suitable as you are managing or starting your company.
            And the second way to make meaning is to right a wrong, that if there is a problem you should fix that particularly in business that you are making profits in your business and you are trying to maintain the good and stability of your business. You should right the mistakes that you have committed so that you can maintain and stabilize your company because in this world you are not the only entrepreneur that making profits but this is a competition that anyone can join. You should try to think before doing the decision that you might do because maybe that decision is a crime that can put you into the downside and that might be the cause of not making profits but instead you are losing all the efforts and sacrifices to make your company grow.
            And last is to prevent the end of something good, which means that when you do a thing that can give a good benefit to your company then keep it up and make your company grow and compete to your competitors. But if you have done a thing that can give to your company a bad benefit then think a solution that can end to that thing. In business, decision making is a very crucial thing because once you decide your company will depend on that decision and the result of that decision will become the status of your company.
            He said that these 3 ways to make meaning are the keys to start a good and productive company, school, churches or other kinds of organizations that you want to make. And in this video clip, I have learn that you can make money easily if you are motivated to you work. And with these 3 ways to make meaning in your company, I could become a good entrepreneur and can grow my own business in the market. By just following these 3 ways I can avoid mistakes in terms of deciding strategies that will help my company to stay competing to the other companies in the market and maintain to make profits and not to make losing my company. And thanks to Guy Kawasaki, many people especially the aspiring businessmen have a guide of how to make meaning their company.
           

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